Upscale British sandwich chain Pret A Manger will open in Boston this year, according to the company’s PR firm. Boston is the fourth American city that Pret will have stores in – joining DC, Chicago and NYC. Bolstered by positive earnings and a strong demand by consumers for healthy fast-casual food, this move comes as no surprise.
We have written extensively about Pret A Manger and their expansion plans in the United States. The British sandwich chain has focused on prime real estate in high-density areas. But a future location in Evanston, Illinois signals a possible change in strategy. Evanston is a suburb located to the north of downtown Chicago and is also the home to Northwestern University. Could Pret be headed to Reston Town Center – a highly urban development with office workers, leisure visitors, and residents? How about Bethesda – an area known for high-end retail where residents have a strong appreciation for international brands? It is possible. Check out our q’s and a’s with Pret below.
Pret is expanding into the suburbs of Chicago – Evanston. Why?
Chicagoans seem to like Pret in the downtown area. Opening up a shop in Evanston is a natural progression for Pret. Evanston contains a healthy mix of students and office workers.
Do you foresee this tactic being used in the D.C. area?
If more sites become available and it makes sense for Pret, then we will consider expanding into other areas in D.C.
According to QSR, RKF Leasing Vice President Joshua Strauss says “landlords all over the city [Manhattan] have sought-out and welcomed Pret A Manger, which has an excellent reputation as a strong operator with first-rate store design and as a shop that serves high-quality, fresh, and organic food.” The feeling amongst landlords here should be no different.
Pret A Manger is on an expansion craze in D.C. We reported that the British sandwich chain was opening in Union Station. Now, Prince of Petworth and Pret’s own website confirm another location that is “coming soon” to 15th and K, Streets, NW. Pret’s PR firm could not offer an opening date at this time except to say that they would keep us posted. At this rate, who knows which prime real estate they will take next.
And while we’re on the subject of expansion, looks like a local favorite is heading to Boston. According to their website, Georgetown Cupcake will setup shop at 83 Newbury Street. Scheduled for a “Spring 2012” opening, the Boston outpost will become GC’s fourth shop. Let the lines form!
The D.C. Internationalist heard from Pret’s PR firm regarding an opening date for their newest location at Union Station. The company is shooting for a mid-December opening and the exact date will be revealed shortly. This will be Pret’s fourth location in the nation’s capital.
Our friends in the north – New York City – will get the ultimate treatment. Pret has announced three new locations (2 downtown, 1 midtown) all marked with “coming soon” banners online. After an initial stumble, it looks like Julian Metcalfe (Pret founder) and Clive Schlee (Pret CEO) have finally figured what makes us Yanks happy.
Pret A Manger, the U.K. sandwich chain, is expanding in town. Prince of Petworth is reporting that a new location is opening at Union Station. We reached out to their PR firm for confirmation. Below is their response.
“The signage doesn’t lie – Pret is coming to Union Station, the store’s open date is still TBD but they’re very excited to be opening in such a popular spot.”
Union Station is doing a fantastic job of attracting premium food companies – Chop’t Salad Company, Chipotle, Yo! Sushi, Roti, and now Pret. Reminds us of the great dining variety presented to travellers at Gard Du Nord and St. Pancras Stations in Paris and London respectively.
British sandwich chain Pret A Manger is set to open a third location at 1828 L Street, NW this December, General Manager Zin Aung confirmed in an e-mail. The opening of the third “Pret” in DC comes on the heels of successful launches of the first two locations. The first DC site opened in January, 2009 in time for the Presidential Inauguration and the second in July, 2010. We reported on Pret’s desire to expand back in July.
One year and six months later, Pret A Manger opens its second location in the district. When asked what took so long to open another site; location and leasing rates were big factors, according to manager Zin Aung. During the recession, leasing rates were falling across the nation, but remained flat in the district. And Pret’s second location was to be open seven days a week, thus finding the perfect spot was important. Eventually, Pret settled on the corner space at 1155 F Street. The restaurant itself is spacious with tall ceilings and large bay windows.
Pret has been very well received in Penn Quarter. The company made a conservative estimate on the amount of business the location would pull in, but Aung indicated that initial sales have doubled those figures. But some customers have noted that prices are slightly higher when compared to the competition. I disagree with this notion. Why? My bill at Pret for a sandwich, an orange soda drink, and a packet of crisps was roughly ten bucks. I have paid the same amount and sometimes more at Panera Bread for those three items.
As for the future, the company is looking to expand in DC so stay tuned. Pret maybe opening near you.