Online Launch for Zara Home and Massimo Dutti in U.S.

Starting this October, fast-fashion giant Inditex will launch e-commerce sites for Zara Home and Massimo Dutti in the U.S., according to recent earning reports. The push into North American market and China is being made to counter softer sales in Europe. Inditex is also launching brick-and-mortar stores for the Massimo Dutti brand in Toronto, New-York, and Washington.


D.C. Massimo Dutti to Open in November

According to WWD, Spanish-based retailer Massimo Dutti will open their Georgetown location in November. Zara’s older sibling will setup shop at 1220 Wisconsin Avenue. Parent company Inditex finally admits to the exact location after dodging our questions. We can only hope the customer service is better than Zara’s. We personally witnessed a scene at Zara Montgomery Mall.

Customer: “I would like to buy that cologne, but it is on the top-shelf which I cannot reach. Can someone take it down?

Zara Rep: “Are you gonna buy it or not?”

Customer: “Of course, why else would I be asking!”

Foreign Retailers Attack

Foreign retailers are invading our shores and Crain’s has a great article (eventhough its a year old) that highlights a growing trend. As the fast-fashion craze continues, should American retailers be worried? Gap, Inc is opening stores overseas as it’s namesake brand shrinks in size and sales within the United States. Meanwhile, Zara (Inditex), H&M, and TopShop continue expanding from positions of financial strength. The latter has a store opening in Chicago planned for this year and already has set its’ eyes on the West Coast. Closer to home, British retailer All Saints Spitalfields recently opened a store in Georgetown. After reading about the potential opening of Massimo Dutti in New-York City, we contacted Inditex to see whether the store had a future in Washington. Their press office elected to make no comment. After stumbling early on, Uniqlo has big plans for Manhattan’s Fifth Avenue  as does Spain’s Desigual and we would not be surprised if the nation’s capital is not in both retailers’ sights.

Bold= No presense in the metropolitan area.