Starting this October, fast-fashion giant Inditex will launch e-commerce sites for Zara Home and Massimo Dutti in the U.S., according to recent earning reports. The push into North American market and China is being made to counter softer sales in Europe. Inditex is also launching brick-and-mortar stores for the Massimo Dutti brand in Toronto, New-York, and Washington.
According to WWD, Spanish-based retailer Massimo Dutti will open their Georgetown location in November. Zara’s older sibling will setup shop at 1220 Wisconsin Avenue. Parent company Inditex finally admits to the exact location after dodging our questions. We can only hope the customer service is better than Zara’s. We personally witnessed a scene at Zara Montgomery Mall.
Customer: “I would like to buy that cologne, but it is on the top-shelf which I cannot reach. Can someone take it down?
Zara Rep: “Are you gonna buy it or not?”
Customer: “Of course, why else would I be asking!”
According to the New York Post, fast-fashion giant Inditex will introduce Zara’s older sibling Massimo Dutti to the U.S. next year. Rumors have been swirling for months surrounding this deal that will see Massimo Dutti taking over Zara’s current address on Fifth Avenue.
After our review of Pret, The Internationalist wandered into Zara on 1025 F Street to look at some items. But we noted how horrible the customer service was. The attitude of the staff we encounterd was “help yourself, because we don’t care.” Zara is/was the epitome of fast-fashion in the late 90’s and early 2000’s. With the exception of the men’s winter collection, their clothes have become a bit bohemian and far too tight to wear. It’s not the retailer we recognize and once respected. And with a disgraceful attitude displayed by the staff, we certainly won’t be giving our business to them.