God forbid if D.C. were to home to such spectacular architectural design. Members of the D.C. Fine Arts Commission or Old Georgetown Board would certainly faint at such a revolutionary Apple store being proposed in the Pacific Northwest. Luckily, Portland’s Design Commission has approved this elegant and striking design. Way to go, Portland! We always knew you had more progressive visionaries than D.C. did.
We caught up with Gary Allen who edits the IfoAppleStore website. We asked him which city will be home to the best-looking Apple store of the future; Aix-en-Provence or Portland, OR.
The Aix-en-Provence and Portland stores’ design seems to be similar. However, Aix-en-Provence is still a little “iffy.” I haven’t heard any further confirmation of the store or its design. On the other hand, Portland is a definite “go.”
For that reason, and because Portland will literally be one block wide (with 165 feet of glass), I’d vote for Portland. I’d also point out that it breaks new architectural ground for Apple’s retail chain, as well as retail in general. There are no stores that look like it now anywhere, either smaller or on the same scale. The store will also be a major contribution to Portland’s architectural stock and will, like other Apple stores, create a major destination for the city.
It’s significant that Apple’s architects took the rear of an existing interior mall that was making no visual or cultural contribution to the cityscape, and turned it into something so spectacular. When the design was first presented to the city’s Design Commission, several members had mostly-minor objections to the architecture. But it was clear that the group would never turn down such an enriching building for their city.
Photo Credit: Gary Allen/BCJ