Butterfly Effect: Itsu May Return to U.S.

As the summer approaches, two foreign dining establishments will have landed on the banks of the Potomac – ready to serve Asian cuisine. Yo! Sushi will have opened its first American outpost at Union Station while Wagamama will finally welcome guests on seventh street. Both concepts will be closely monitored by their owners. But another sushi chain called Itsu will also be monitoring the success of Yo! and Wagamama.

Founded in 1997 by Julian Metcalfe, Itsu is a thriving upmarket chain in the U.K. It came briefly to New-York City via a partnership that eventually didn’t work. Sites were shut down or later re-branded. But the popularity of Asian cuisine and international dining establishments in D.C could work in Itsu’s favor. “[We] may well open in the US in the next couple of years,” said an Itsu representative. “This time we will operate the stores ourselves to ensure they’re as good as the Itsu we have come to know and expect here in the UK.”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s