We have written extensively about Pret A Manger and their expansion plans in the United States. The British sandwich chain has focused on prime real estate in high-density areas. But a future location in Evanston, Illinois signals a possible change in strategy. Evanston is a suburb located to the north of downtown Chicago and is also the home to Northwestern University. Could Pret be headed to Reston Town Center – a highly urban development with office workers, leisure visitors, and residents? How about Bethesda – an area known for high-end retail where residents have a strong appreciation for international brands? It is possible. Check out our q’s and a’s with Pret below.
Pret is expanding into the suburbs of Chicago – Evanston. Why?
Chicagoans seem to like Pret in the downtown area. Opening up a shop in Evanston is a natural progression for Pret. Evanston contains a healthy mix of students and office workers.
Do you foresee this tactic being used in the D.C. area?
If more sites become available and it makes sense for Pret, then we will consider expanding into other areas in D.C.
According to QSR, RKF Leasing Vice President Joshua Strauss says “landlords all over the city [Manhattan] have sought-out and welcomed Pret A Manger, which has an excellent reputation as a strong operator with first-rate store design and as a shop that serves high-quality, fresh, and organic food.” The feeling amongst landlords here should be no different.