A topic that we hope our readers find interesting is concept stores within the retail industry. Whether they be global or domestic, it is intriguing to see how companies are trying to woo us with their latest store experiences. Electronic departments within major department stores in Europe is common. Can you imagine Nordstrom selling flat-screen television sets? Well, British department store John Lewis tasked Dalziel + Pow to design their latest consumer electronics department for their Westfield Stratford location.
“As part of the ongoing concept evolution launched in John Lewis Stratford City, the Consumer Electronics department has been redeveloped to further John Lewis’ commitment to being “The most trusted retailer, where customers love to shop and Partners love to work”.
“Through a new brand environment, clearer product presentation and emphasis on service proposition, the new Consumer Electronics department concept aims to increase John Lewis’ credentials within the sector, engage the customer and enhance their shopping experience. Natural and homogeneous materials are used throughout the concept, to create a warm contemporary environment that is innovative, with a domestic feel, complementing the way technology should be perceived in a modern home.”
Via D+P Press Release
Credit: Dalziel + Pow