Get into Bed with Virgin Hotels

The Virgin Group is known for shaking up the status quo in every industry they enter. Now, Sir Richard Branson has set his eyes on the hotel market and has chosen North America to launch an ambitious network of upscale hotels. Target cities will be those currently served by Virgin America; DC, NY, SF…etc. This move ensures the airline and hotel businesses benefit from each other. But it would take time to build a network of hotels from scratch. And let’s not forget that boutique hotels such as Aloft, Andaz, and Nylo are already heading mainstream. The best route for Virgin would be through a stream of steady acquisitions. Have some fun and take a guess as to which hotel maybe on Virgin’s target list in the district.



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